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How might we create an exciting fantasy sports P2P payment MVP that solves real user problems and raises capital?
Sending money was tedious, and the supporting features didn't solve actual user problems; therefore, engagement was low. I was hired as a freelancer to make improvements, shape the product vision and support fundraising efforts.
I had users walk through the process of adding funds and discovered they were confused about the transaction fees. The new design included a fee calculator that told users exactly how much to load.
The previous explanation of the dynamic between LeagueSwype and Skrill, their payment processor, caused concern. I created concise copy explaining the partnership. Also, I added a checkbox to confirm users' understanding.
"Can we forego the need for Skrill altogether?" I ask an e-betting regulations expert. The answer was no, so we had to optimize the LS experience despite the potentially confusing partnership.
I incorporated dashboard notifications to provide users with task confirmations, and directions, guiding them through the conversion funnel. This tested well, and LeagueSwype was becoming a smoother experience.
I studied the footage of old user sessions and noticed some features confused users about the purpose of LeagueSwype.
I interviewed a spectrum of fantasy players, ranging from casual to heavy, multiple sports, league commissioners, etc. I found that LS brought the most value to commissioners running multiple leagues.
We A/B tested two different ways to keep track of who owed money: a) an in-depth look with analytics and data viz, b) something fun and simple. Users preferred fun and simple, since their goal was to make keeping track of payments easier and less tedious.
"Analytics" is a detailed look into the league bank and performance data.
"Payment Reminders" is simple and makes sending payment reminders fun.
We kept another concept, "Templates", which made creating payout structures for new leagues quick and easy.
After handing off my designs, I provided future recommendations that would increase LeagueSwype's long-term success.
Next Case Study
Incorporated More Hand-Holding
Why the Low Engagement?
Made Adding Funds Easier
Original Screen
Alleviated User Concerns
Removed Unimportant Features
An ebay-like marketplace to sell sports memorabilia
Determined our Primary User
For the Commissioner
LeagueSwype
Future Improvements
A fantasy sports new feed
John is demonstrating how he uses his CBS Sports app
Payment Reminders
Templates
More Case Studies
Analytics
New Fee Calculator
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